Job

Marketing & Sales Representative

The job description outlines the concrete tasks the Marketing Officer should perform in the organization.

Job Competencies
Job Requirements
  • MBO+/ Marketing-related education.
  • Experience as a marketing employee or in a similar role.
  • Proficiency in Dutch and English, both spoken and written.
Duties And Responsibilities
  • Developing, planning, and presenting new activities for special holidays and commemorative days.
  • Promoting new products through media channels and social media.
  • Managing the website and Facebook page.
  • Acquiring new customers.
  • Writing promotional and advertising copy.
  • Conceptualizing and developing ideas related to trade show activities.
  • Providing support for company actions and events.
  • Conducting competitive analyses on a quarterly basis.
  • Co-developing and implementing the marketing plan.
  • Preparing, executing, and coordinating all marketing activities (e.g., advertising campaigns or trade shows).
  • Organizing and conducting customer and market research.
  • Maintaining contact with relevant external parties (e.g., customers, suppliers, media, competitors).
  • Approaching potential clients via email or phone calls.
  • Advising both executive and management teams on marketing strategies and the use of the appropriate marketing mix.
  • Preparing and presenting offers or new projects.
  • Building support (internally and externally) for new marketing campaigns.
  • Developing, launching, and executing online marketing and advertising campaigns, such as via Google Ads or social media platforms like Facebook, Twitter, and Instagram.
  • Contributing to the optimization of brand identity and tone of voice for a brand, product, service, or organization.
  • Monitoring and analyzing the success of marketing campaigns (both offline and online).
  • Co-developing and distributing press releases and newsletters.
  • Collaborating with colleagues in PR, communications, and sales.
  • Staying updated with relevant developments in the marketing field.
  • Setting up, managing, and optimizing the website.
  • Assisting with social media management and guidelines.
Desired Knowledge in Technical Systems or Skills
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